DIGITAL MARKETING STRATEGIST IN MALAPPURAM , KERALA

SEO is short for “search engine optimisation.” It is a collection of methods and strategies used to raise a website or web page’s visibility and position in search engine results pages (SERPs). The main objective of SEO is to boost organic (non-paid) traffic to a website by making sure that it ranks higher in search engine results when visitors look for pertinent keywords or phrases.

Social media marketing is a digital marketing strategy that involves reaching out to a target audience by using social media platforms to promote goods, services, brands, or ideas. It makes use of the reach and popularity of social media sites to connect with and engage followers and potential consumers. In order to accomplish a variety of marketing objectives, such as brand awareness, lead generation, consumer engagement, and sales, social media marketing involves a wide range of activities and methods.

Google Ads, formerly known as Google AdWords, is a platform for internet advertising created by Google. It is one of the world’s most well-known and widely utilised pay-per-click (PPC) advertising systems. Businesses and advertisers can produce and display ads using Google Ads on Google’s search engine, other Google-affiliated websites, and on the Google Display Network, which consists of a large number of partner websites and platforms. This is a highly targeted and efficient advertising strategy because these advertisements show up when people search for terms or phrases associated with the advertiser’s goods or services.

The goal of content marketing is to draw in and keep the attention of a target audience by producing and distributing valuable, pertinent, and consistent material. Building and nurturing relationships with potential consumers is the main objective of content marketing. This will eventually lead to profitable customer action, such as a purchase, newsletter signup, or information request.